Paid Wifi &Amp; Cellular Là Gì

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Free Wi-Fi Versus Paid: Which is Better for Your Business?

By: Patricia R. Hume, Chief Commercial Officer, iPass


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Patricia R. Hume, Chief Commercial Officer, iPass

We live sầu in a Smartphone world, where a staggering 4.8 billion people around the world are sản phẩm điện thoại users. Aước ao those billions, more than one billion are Mobile professionals. The United States in particular is seeing astounding growth in its thiết bị di động worker population, which is now phối to lớn represent three quarters of the total workforce by 20trăng tròn.The number of mobile professionals in the workforce is expanding even faster in large emerging economies like Trung Quốc, India, và Brazil.

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As a CEO of a global firm, it’s obvious khổng lồ me that every one of those Mobile professionals needs lớn be connected, as increased access to lớn connectivity has been one of the largest drivers of productivity in the global economy over the last 40 years. More than 70 percent of enterprise data is already on some form of Mobile device. I believe any manager will echo this point as well: anytime, anywhere access to data and applications makes their employees more effective.

"Smartphone professionals tend to gravitate toward không lấy phí Wi-Fi, which offers the immediate cost advantage over paid Wi-Fi—however, it can present serious cost issues"

The question, then, is how we keep the more than one billion Smartphone professionals connected to high-tốc độ, high-quality internet, so they can perkhung the host of business tasks that are crucial to lớn improving company ROI. You are likely aware that everyday tasks such as downloading large presentations, sharing files, transferring Clip and accessing cloud-based applications & Unified Communications tools each require a significant amount of data.

And when it comes to getting connected, Mobile professionals already choose Wi-Fi. They find Wi-Fi faster, cheaper & more reliable than cellular. The data corroborates their preference too. The overcrowding of cellular networks has already lead to lớn major data offload to lớn Wi-Fi, which now carries more than half of all Smartphone data. That number is expected khổng lồ jump to lớn 60 percent over the next few years.

However, Wi-Fi’s popularity can also create some challenges for businesses. di động professionals tover khổng lồ gravitate toward miễn phí Wi-Fi, which offers the immediate cost advantage over paid Wi-Fi—however, it can present serious cost issues if you don’t educate your over users about its dangers as part of a larger sản phẩm điện thoại strategy.

Security

Free Wi-Fi, even the seemingly innocuous không tính phí Wi-Fi at your hotel, comes with numerous security risks and privacy erosions—from infamous man-in-the-middle attacks lớn identity spoofing và tracking by ISPs and other entities. That’s because không tính phí Wi-Fi networks, unlượt thích paid Wi-Fi, don’t require authorization lớn access. The openness of free Wi-Fi networks leave sầu your employees vulnerable to lớn data và identity theft, prying eyes as well as software vi khuẩn và malware infection.

The easiest way for hackers lớn gain access lớn a corporate network is by stealing a user's corporate credentials from their thiết bị di động device when they’re connected to lớn free Wi-Fi. Those credentials would be secure on paid Wi-Fi.

The popularity of Bring Your Own Device (BYOD) policies compounds the threat of miễn phí Wi-Fi as well. In the past, corporate-issued desktops were the norm; và IT controlled software và antivi khuẩn applications on those computers as well as established firewalls for the network. But BYOD has changed the security perimeter, placing unknown operating software, applications & possibly even virus infections right onlớn corporate networks.

This isn’t idle speculation, either. An estimated 37.3 million users worldwide, và 4.5 million Americans, have already fallen victyên to phishing, or pharming, attempts, meaning their payment details have sầu been stolen from hacked computers, smartphones or browsers. Just watch the 6 o’clock news and you’ll see that statistic is only the tip of the iceberg—numerous reports indicate digital identity fraud is an increasingly comtháng problem, as hackers and cyber-criminals become ever more adept at stealing data. The damage from those hacks cost companies around $400 billion dollars each year, according lớn British insurance company Lloyd’s. That should be incentive sầu enough khổng lồ go with a secure, paid Wi-Fi solution.

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Productivity

As a CEO, I’m always looking for ways to lớn improve sầu productivity, and that means keeping my employees connected outside of the office. Contrary to popular opinion, không tính tiền Wi-Fi is not ubiquitous: locating usable miễn phí Wi-Fi hotspots takes effort, which means I đại bại productive sầu time when my employees are unable lớn connect. In a software company, when employees can’t connect, they can’t work. And when they can’t work, they don’t contribute.

Actively searching for a usable, miễn phí Wi-Fi connection isn’t the only cost associated with không tính tiền Wi-Fi. Most free Wi-Fi introduces numerous other inconveniences such as pop-ups, spam mails, session time-outs và slow speeds from congested networks—just think of the không lấy phí Wi-Fi experience at your local coffee shop. These inconveniences cut directly into productive sầu time.

Similarly, in the numerous locations where miễn phí Wi-Fi is limited or non-existent, your business loses even more productive hours. The best example is air travel: if your employees rely solely on không tính tiền Wi-Fi, they won’t be able to access in-flight Wi-Fi, which always requires payment. The productive time you thua trận when your team is in the air could be significant, especially if they travel often and for long distances.

Paid Wi-Fi, on the other h&, allows you lớn stay connected wherever you are. Think of the typical unlimited cellular plan: unlimited data, unlimited devices, và unlimited time. The larger carrier plans cover you pretty thoroughly when you are land bound in the States. With paid Wi-Fi, you are granted access khổng lồ the terrestrial footprint plus in-flight coverage, plus better quality of service for high bandwidth applications.

Cost

Opting for a paid Wi-Fi plan also helps simplify your mobility expenditures. Just lượt thích with unlimited cellular plans, unlimited Wi-Fi gives CFOs và CIOs much-needed visibility into điện thoại connectivity costs: past, present & future. An added benefit is that employees don’t incur international roaming charges as with 3G/4G plans.

If you rely on không tính tiền Wi-Fi, you keep those stakeholders in the dark—busy tracking down, then wading through, expense reports for roaming charges, day passes and “freemium” Wi-Fi at airports và hotels.

Quality

On the topic of airport & hotel Wi-Fi, you might be protesting, “aren’t they không tính tiền anyway?” Well, they actually operate on a two-tier “freemium” mã sản phẩm. Airport Wi-Fi requires users to pay if they wish to lớn remain online longer than the 30-minute maximum. Hotel Wi-Fi often necessitates payment for an improved user experience. Although even the top khách sạn chains offer không tính phí Wi-Fi, they reserve sầu high-unique Wi-Fi for their paying customers. And the miễn phí Wi-Fi they vày dole out is notorious for its low quality, meaning your di động employees will likely be unable to access cloud-based apps, download video clip nội dung, or make calls over Wi-Fi.

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Conclusion

We all rely heavily on Wi-Fi in our day-to-day lives, especially mobile professionals. As Smartphone data explodes, accessing reliable Wi-Fi is no longer optional for your Mobile professionals. They need to lớn connect to lớn secure, reliable, always-on Wi-Fi, which means putting paid Wi-Fi as the cornerstone of your mobility strategy makes the most sense for your business.